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Risk-based IT Audit

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SAP CRM

Style:

Demonstration, Case Study and Hands-on

primose© is a global IT and Management training provider. We have successfully trained over 200 participants in the US and Overseas. We have experienced instructors. primose© blends standard instructor-led training scenarios with performance support and knowledge management to maintain our enviable IT industry experience. We provide hands-on style of instruction in a licensed SAP Platform environment. We provide access to SAP Platform for 60 days after graduation for practice and project implementation.

Participants learn in a conducive training environment, with the possibility of guidance and support in recruitment after training. We are dedicated to your success and the achievement of your vision.

Course Code	PERS004
Duration	5 days, 9am - 5pm. (weekdays and weekend available)

Course Content

	Overview of SAP CRM module ( positioning and components)
	Fundamentals, architecture of mySAP CRM and CRM Middleware
	Business partner
	Organizational model
	Product master
	Functions in business transactions
	Activity management
	Partner Determination
	Actions
	Overview of Pricing in CRM
	CRM Billing
	Introduction to Interaction Center and terminology
	Architecture, technology and landscape
	Winclient and webclient profiles
	Configuring components
	Introduction to sales scenarios
	Call planning
	Area management
	Opportunity Management
	Copy control
	Quote and Order management
	Contract management
	Rebate processing
	Overview of analytical CRM (platform and architecture)
	Analytical methods
		Measurement (data extraction and reporting)
		Forecasts (data mining with a decision tree, scoring, association analysis, ABC classification)
		Optimizing (using analytical results in CRM processes)
		Planning (CRM planning applications)
	Analytics: Interaction channel, Customer, Marketing, Sales and Service analyses
	Principles of data mining
	Architecture, Framework and methods of BI data mining
	BI data mining tools - Analysis Process Designer (APD)
	Overview of Marketing management
	Marketing and campaign planning
		Planning and performing marketing projects
		Marketing Calendar
	Personalized mail forms
		Creating personalized e-mails and designing documents
		Business partner-controlled communication
	Segmenting business partners
		Marketing characteristics
		Segment Builder
		Creating profiles and target groups
	Lead Management
	Campaign automation
	External List Management

Target Audience

	Project Team Members project team members who are involved in implementation projects
	SAP Consultants
	Key Users
	Individuals who are interested in SAP Enterprise Portal and whose special focus is CRM

Objectives

	Gain a greater understanding of both basic data in CRM as well as selected basic CRM functionality and basic customizing.
	Gain an understanding of the marketing, sales, service, and analytics solutions in mySAP CRM (Customer Relationship Management).
	Leverage integrated marketing, sales, service, and analytics capabilities of mySAP CRM to perform effectively
	Gain a greater knowledge of the functions and scenarios that are supported in mySAP CRM Marketing
	Gain further knowledge of the sales processes and scenarios that are supported in mySAP CRM Enterprise as well as the relevant Customizing settings.
	Have an overview of the internal data processing of the CRM Middleware
	Gain a detailed knowledge of the concept of BI data mining and the data mining tools that are required.